PPC Consultant

Tamara

PPC & SEO Consultant

Australia-Wide PPC Consultant & pay-per-click expert

Having spent the first half of my career working internally for fast-paced startups, I saw a trend of big marketing agencies failing the little guy. Startups and small business owners paying high premiums for fluffy KPIs, like ranking #1 for keywords that don’t have any search volume, or driving low-quality leads. I saw an “us vs them” mentality, rather than working together to educate, build and expand on real numbers. Being a small business myself, I understand the value of transparency and customised support. I also understand that business owners put a lot of trust in their PPC agency and look to them for guidance and support. This is why I started Virtual Allure.

About Me

Choose how to

Work with Tamara

PPC Account Audits & Strategy

A one-off piece of work auditing existing PPC accounts & strategies.

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PPC Account Management

Offering end-to-end PPC management, including account development, ongoing management & testing.

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1:1 PPC Coaching

Perfect for the digital marketing generalist or internal team looking to up-skill or learn a new skill entirely.

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The PPC Landscape

The world of pay-per-click ads is a competitive and complex place. With ongoing changes around consumer tracking, ad formats and targeting, it is now more important than ever to ensure your Google Ads and Facebook Ad accounts support the latest best-practise strategies and are backed by someone with 13+ years experience in PPC management. With an emphasis on data-backed PPC strategies that will improve your top-level numbers, my goal is to empower business owners to drive successful Google Ads, LinkedIn and Meta (Facebook & Instagram) Ad strategies.

Working Process

How I work

01

Discovery Call

We jump on an initial call to understand what you're looking for and how Tamara can help.

02

Audit & Strategy Development

We audit and analyse your current strategy, looking for ways to improve efficiency and drive more traffic.

03

Strategy & Campaign Buildout

This is where the fun begins. Here we buildout your acquisition strategy, from SEO to PPC.

04

Review, Optimise & Expand

Now that we have some data, we review, optimise and expand your SEO & PPC.

Clients & Experience

Brands I've Worked With

Frequently Asked Questions

FAQ's about Tamara's PPC Consulting

Why choose a PPC Consultant over an agency??

Tired of big promises from digital agencies, only to be left feeling trapped and taken advantage of? Perhaps it’s time to explore an alternative: hiring an experienced PPC Consultant. A PPC Consultant, like myself, has over 10 years worth of experience in the PPC space. Specialising in the field of pay-per-click, a PPC consultant works directly with clients, meaning campaign changes and optimisations can happen quickly and you know executed quickly and communication is direct.

What does full PPC management include?

Full PPC management includes several key services. It begins with initial strategy development and comprehensive keyword research. Campaign setup and optimisation follows, including tasks such as ad creation, testing, keyword management, and bid management. Landing page optimisation is undertaken to improve Conversion Rate. Performance monitoring, reporting, and account management ensure ongoing optimisation and success.

This comprehensive approach covers all aspects of pay-per-click advertising campaigns, from planning to continuous optimisation and analysis.

Who can benefit from PPC coaching?

PPC coaching can benefit a wide range of people or businesses looking to improve their understanding and skills in pay-per-click advertising. Some of the groups that I work with include:

Business Owners and Entrepreneurs: My PPC coaching can help business owners and entrepreneurs who want to take control of their PPC campaigns, optimise their ad spend, and drive better results. It provides them with the knowledge and skills to effectively manage their advertising efforts.
Marketing Professionals: My PPC coaching can be valuable for general marketing professionals wanting to dive further into pay-per-click advertising.
Digital Marketing Agencies: PPC coaching can help junior account executives improve their service offering and provide more effective PPC solutions to their clients.

How do I know if my business is ready for paid ads?

I always say that paid ads will enhances what is already happening on your website. If you have a strong Conversion Rate, but feel your traffic is limited, then you’re ready to start PPC advertising. However if you’re already driving traffic to your website, but it’s not converting, we might need to make some reviews first. The best way to find out if your business is ready for paid ads is to book a free discovery call with me.